I was searching for a good book on email marketing, wanting to know or understand the varied techniques, what works and what does not work with email marketing, etc. Thus, I stumbled upon ‘Email Marketing - an hour a day’ - by Jeanniey Mullen and David Daniels Read/Get Book . For the beginner, the book makes sense. Before buying a copy, I did look at other email marketing books and found nothing came close to it. Happy to get one. Good content, sound advice, and a good plan of action laid out for getting you started on your email marketing journey.
What I like about the book is that they make it very clear that email marketing is not as bad as it sounds. The taboo of email marketing being intrusive and spammy does not hold water. The statistics provided in the book also make a lot of sense.
I will be posting my findings on the email campaigns I run. And maybe, write up a post here about the content and its effectiveness after running some email marketing campaigns.
So if anyone is looking for a quick lesson in email marketing, get a copy today. You will not regret it. On the flip side of things, if you have any recommendations on email marketing tutorials/books, do let me know.
You can read ‘Email Marketing - an hour a day’ - by Jeanniey Mullen and David Daniels online, for free, from here. Buy print from here. ↩︎